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5 Ways To Improve The Internal Customer Experience

August 8, 2018 by Patricia Lotich Leave a Comment

Internal customers impact the quality of the product or service the external customers receives. Whether the internal customer is the receptionist (the customer experience starts with her so it’s best to not overlook her), the warehouse manager or the call center representative, every person is important to delivering a great product or service.

The term customer is most commonly associated with consumers who purchases goods or services. However, Joseph Juran, the famous management consultant, taught that organizations have both external and internal customers.

The external customer is the person who purchases the goods or services, while the internal customer is defined as anyone within an organization, who at any time is dependent on anyone else within the organization. Read the Full Article →

Filed Under: Small Business Management Tagged With: internal and external customers, what is definition of internal customer

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