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Tips For Conducting Focus Group Interviews

November 14, 2018 by Patricia Lotich 7 Comments

Focus Group Interviews

I was recently asked to provide the definition of a focus group, how to conduct a focus group interview and what is the purpose of focus group interviews.

Focus groups are forums used to gather qualitative data on the customer experience.

This  is a widely used marketing tool which helps organizations develop products and services that are influenced by participating customers.

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Filed Under: Quality Management, Small Business Management Tagged With: customer focus groups, Customer Service, focus group definition

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