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customer focus groups

How to conduct a customer focus group
Quality Management | Small Business Management

Tips For Conducting Focus Group Interviews

ByPatricia Lotich, MBA July 8, 2024July 8, 2024

I was recently asked to define a focus group, how to conduct a focus group interview and the purpose of focus group interviews. Focus groups are forums used to gather…

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how to create a great customer experience
Small Business Management

5 Keys to Great Customer Service

ByPatricia Lotich, MBA February 14, 2024February 14, 2024

Successful organizations understand that consumers pay the bills and great customer service is the key to business success. According to a Zendesk Customer Service Survey, 81% of customers reported sharing…

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