6 Advantages of Giving Back to Your Community

Giving is relative and the small needs of one organization may be just as important as the large need of another. So whether your organization sponsors an annual fundraiser for cancer research, donates supplies for disaster relief or provides the volunteer labor to help a neighborhood foodbank, every gift is important!

6 Advantages of Giving Back to Your Community

1.  Having a Cause

As human beings, we all yearn for a purpose and a reason to exist. Corporate giving provides employees with an opportunity to champion a cause for positive change and give back to their communities.

2.  Positve Public Relations

Giving back to the local community is another tactic that can be incorporated into your public relations strategy.  People will consume products and services from businesses that they see supporting their community. These efforts send subtle, yet positive messages about the businesses’ interest in giving back by supporting a local event or charity.

3.  Advertising/Name Recognition

Organizations that participate in local fundraising events get an added benefit of marketing their name and business. Having the organization’s name and logo printed on signage, t-shirts or other marketing materials is a great way to advertise and increase name recognition within the community.

For example;  Think of the names you see printed on the back of t-shirts at the annual Susan G Komen race.

4.  Some Tax Advantages

Tax laws are complex and seeking a professional about all of your tax questions is important, but there are some tax advantages to corporate sponsorship. Seek a legal professional to see what advantages you might have when giving to a community event.

5.  Employee Engagement

Employees want to work for organizations that demonstrate moral, ethical and caring behaviors.

Employees take pride in working for an organization that gives back to its community and will often have a higher level of employee engagement.

6.  Team Building Opportunity