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In case you haven’t been paying attention, we are in the midst of a mobile revolution.
I remember a time in my life when owning a desktop computer was an expensive luxury.
As the price of desktops started to fall the new demand was for laptop computers.
These portable computers paved the way for people working anywhere. This resulted in virtual employees working in virtual offices – Starbucks!
Mobile technology has been around for a while, and since Apple introduced the IPhone in 2007 this industry has exploded.
The demand for smaller, more efficient devices has resulted in a mobile revolution like nothing we have seen before.
So, what does that mean to your business?
The next time you are watching TV, take notice of how many businesses are now asking customer to download their mobile app.
The reason these businesses are doing this is because they know that if their customer has a device in their pocket, they can message them instantly to point them to a product or service.
This application also provides loyal customers quick access to information.
This technology can be used to connect and engage with your loyal customer base – beyond the personal touch they get at your business.
For instance, imagine you are in a restaurant, and it’s Tuesday afternoon. The weather hasn’t been the best, so you had a slower-than-usual lunch crowd.
What if you could send a push notification to your customers and let them know of your daily special, or perhaps offer a free dessert to get them in the door?
Or, what if you offered a customer loyalty program that they could access from their phone?
Imagine that pizza parlor that gives away a free pizza after so many purchases that are registered right on a customer’s mobile device.
The possibilities are endless and should be considered.
4 Reasons Your Business Needs a Mobile App
1. To Keep Up
We all know of businesses that are behind the technology curve.
Many have no website or a really bad one. Some have antiquated equipment – think manual cash registers.
We also know that these businesses are losing out because technology helps businesses run more efficiently and ultimately saves money.
Mobile apps are the newest wave of technology that businesses are taking advantage of.
Not jumping on the bandwagon will leave your business in the dust.
2. Connect With Customers
We all know that developing a relationship with your customers is the key to growing your customer base.
When a customer feels like you know them by name, they will be more loyal because they believe that you care about them.
Connecting with customers is easy with a mobile app in that you can send instant updates on sales, promotions, or events.
Imagine sending a push notification to your customers of the upcoming sidewalk sale.
3. Reward Loyal Customers
Loyalty programs are the new craze, and a mobile app can help you use technology to track credits or points to earn a reward.
Instead of the old-fashioned punch card, you can use this technology to help customers keep track of and redeem rewards.
4. Helpful Tips
Blogs have been a successful way to grow a customer following because they offer helpful information.
Provide tips and tricks on your app to keep customers engaged and using the app.
Imagine sharing a restaurant’s favorite recipe right on the app. Or tips on cleaning stains from sensitive fabrics?
What about notes from a class that your business offered or a homework assignment?
These kinds of helpful tips will keep customers coming back to the app for more which results in them being more engaged with your business.
The good news is this technology has become very affordable. You can now create and manage a mobile app for your business.
The ease of use and affordability of this technology is why so many businesses are going mobile!
Mobile technology isn’t going anyway, so now is probably the best time to jump on board and watch how this technology can help you connect, engage, and influence your customer base.