Social media is quickly becoming the norm for businesses across the world. With 80% of adults using social networks, it would be ridiculous not to get your company involved. A vast majority of businesses lack understanding of social media, causing them to lose out on the benefits many of their competitors are reaping. So do you need a small business social media consultant?
“Conventional marketing wisdom long held that a dissatisfied customer tells ten people. But…in the new age of social media, he or she has the tools to tell ten million.” The New Conversation Study - Paul Gillin
An online presence makes you part of the conversation, and allows you to connect with customers in a way that varies from the traditional form of marketing. In 2012 your customers want to be heard, and social networks give them that outlet. So, your choices are to get involved or get left behind.
Tell Tale Signs You Need Help!
As Gillin points out, the prominence of social media use across the world can be detrimental to your brand. Yet, if you can use these platforms to your advantage, you will avoid serious mishaps. Don’t let a lack of understanding or knowledge keep you from becoming involved, simply hire a consultant who can help you. When do you decide to hire a consultant?
- If you are in the group of 67% of businesses that don’t understand how to use social media.
- If you have a Facebook page or Twitter account that has remained untouched since you signed up.
- If you feel overwhelmed at the task of getting your brand accurately portrayed across a variety of platforms.
Why Does This Matter?
A very small 28% have chosen to outsource their social media efforts, as the unknown has become a non-priority. Yet, a whopping 88% of marketers polled in the Social Media Marketing Report said that they saw significant exposure increases through various social media methods. With social media marketing and presence becoming more important, you’ve got to give your brand a chance to stand out.
What a Consultant Can Do.
As social media continues to spread across continents, so do the jobs associated with it. Social media consultants are the brand consultants of 2012. The companies are able to take your existent brand and expand it to the masses who take part in social networking with various platforms.
- You don’t understand social media: This is the biggest problem. If you don’t understand it, you won’t make it a priority. The job of your consultant is to do the exact opposite. Social media is only beneficial if you use it correctly. A consultant knows the plug ins, widgets, and conversation engaging tools that will get your business online attention.
- You have signed up, but done nothing else: A stagnant Facebook page will hurt you more than help. Your Facebook fans expect a reward in return for following you, and being a loyal customer. A consultant can put coupons, contests and auto updates in place to engage your customers.
- You don’t know how to portray your brand: The task of becoming involved in various social media platforms can be scary. You need to know the ins and outs of multiple networks to make it worth your while. A consultant understands the importance of keeping your brand consistent, representing you appropriately via Tweets, posts, photos and videos. By keeping this united, you hold a stronger place in the busy social media world.
Getting a social media consultant is necessary for your business if you have yet to engage in the growing social networking space. Although you don’t necessarily need to have a prevalent presence in every network, it is important to find the one that works for your audience and give them what they are looking for.
When your customers change with the times, you need to stay relevant as well. It’s become clear to all of us that this is clearly not a passing fad. While companies seem shy to hire out the work, it could make the difference in losing out to long time competitors and loyal customers.
Jessica Sanders is a guest author and an avid small business writer touching on topics from social media to telemarketing. She writes for an online resource that gives advice on topics including medical billing software for b2b lead generation resource – Resource Nation.