Business Planning 2011: What Organizations Should Focus on

As 2010 comes to a close, organizations should be preparing for the new year.  Planning and goal development helps businesses achieve strategic objectives. There are many aspects to business management but focusing on the strategic vision, critical success factors and business goals is imperative to achieving corporate objectives.

Some Things Organizations Should Focus on in 2011:

Customers
Identity who your customers are, ask them what they want and develop plans to exceed their expectations.  This can be accomplished through gaining customer perspective by using feedback tools such as comment cards, satisfaction surveys or focus groups.  Remember, it’s the customers who pay the bills and your salary!
Market Share
Identify your niche and work toward constantly increasing market share.  Expanding the customer base increases revenues and business opportunities.  Track customer trends and develop plans to keep current customers and recruit new customers.
Quality
Take time to look at the quality of products and services provided.  Look at business processes and respond to customer issues.  Work toward creating an environment that embraces continuous improvement and has systems in place to identify problems and explicit problem solving processes.  This can be done by using the seven quality improvement tools.
Manage Resources
Building market share and taking care of customers will help increase revenues.  But increased revenues are only as good as those revenues are managed.  Have a very specific budgeting process to ensure that revenues are spent only on those things that help achieve corporate objectives.  It is easy to waste budget dollars if there is not accountability for spending or an effective revenue management process.
Employees
Don’t make the mistake of taking for granted those who do the work of the organization.  Spend some time thinking about employees and work toward creating an environment that is conducive to productivity. Work to create a strong culture of employee engagement. Set clear expectations by developing employee goals, identify employee needs, give them the tools to do their job and get out of the way.  Hold them accountable through a structured performance management process and reward them for doing a good job.
Successful organizations have figured out how to stay focused on the vision and strategic objectives.  They maintain a balanced approach to corporate management by making all aspects of the business of equal importance and priority.  This is what sets successful organizations apart from the rest.

photo by:  indigo_jones

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